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PUR PROJET

For each collected mobile phone

We transfer €2 directly to our partner Pur Projet.
Participate in one of the reforestation projects found across the globe:

PUR Hexagone

Supporting the transition to responsible farming and forestry practices

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Ethiopia

Creating more value for the country’s coffee cultivation through agroforestry

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Indonesia

Ensuring the sustainability of the country’s coffee
cultivation

Learn more

Peru

Diversifying activities to ensure the dignified retirement of small-scale producers

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PUR Hexagone Project

Supporting the transition to responsible farming and forestry practices

PUR Hexagone is a programme in France that involves planting trees and hedges. It is organised in partnership with small-scale farmers and owners who want to improve the quality of their soil and develop their cultivation systems by implementing agroforestry practices.

The tree plantation projects in this programme are managed by the farmers themselves. This initiative participates in the changing practices in agricultural systems, carbon storage and the creation of sustainable landscapes for future generations.

The integration of trees in agriculture systems responds to many different objectives:
- Protection of farming plots from the by-products of agrochemical treatments,
- Development of natural, functional biodiversity among the crops,
- Increased value of agricultural land,
- Biomass production,
- The protection of animals, crops and equipment,
- Water conservation and management,
- Soil conservation,
- Microclimate regulation,
- Enhancing landscape value,
- Revenue diversification...

Ethiopia - Sidama

Creating more value for the country’s coffee cultivation through agroforestry

The Sidama project is carried out in a mountainous region between Ethiopia’s central plateau and the land in the south. It is a reforestation programme managed in cooperation with coffee growers from the Bokasso cooperative, whose members are certified organic, fair-trade producers. While contributing to improving coffee quality and yields, the planted trees generate a food source necessary for self-sufficiency, including producing fruit and firewood. They also have numerous environmental benefits:
- Preventing climate change,
- Preserving water and soil resources,
- Reducing erosion,
- Creating optimal cultivation condition.

Other activities have been developed with the farmers to improve food security, coffee production and health among local populations. Vegetable gardens has been planted on the farmers’ land, training programmes are provided to help the growers improve their crops, and a project is currently underway to create more efficient, eco-friendly wood-burning ovens.

Indonesia - Kopi Lestari

Ensuring the sustainability of the country’s coffee cultivation

In Sumatra, the farmers grow coffee on both the high plateaus (Arabica beans) and on the southern plains (Robusta beans). The production faces a substantial threat from soil degradation, which itself is linked to deforestation. The island has lost nearly 50% of its tropical forest over the last 35 years.

The agroforestry project Kopi Lestari aims to help local growers in planting fruit trees in around their coffee fields.

In the provinces of Lampung and North Sumatra, coffee is the main revenue source for the majority of small producers. This project helps several groups of producers implement an agroforestry model: the combination of coffee shrubs and fruit trees ensures sustainable development for the producers and their families, optimises their cultivation plots, reduces soil erosion, provides sustainable improvement to coffee quality, and increases and diversifies revenue.

Peru - Jubilación Segura

Diversifying activities to ensure the dignified retirement of small-scale producers

In this region many of the farmers who have become too old to work are dependent on their communities because they were unable to generate a sufficient amount of funds for their retirement.

The Jubilación Segura project aims to reverse this situation through agroforestry, which will increase land value with cacao trees, coffee shrubs, fruit trees, timber trees and medicinal plants, which improve land quality and its property value while diversifying the revenue from the harvests.

Along with these plantations, the project also develops a beekeeping programme in order to provide additional revenue to willing producers. It helps guarantee them sufficient retirement savings for their old age.

Through the support that they receive, the producers have a more stable income and greater security to develop new projects (businesses, modes of transportation, services, child education, bank loans for investment purposes, etc.).

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